【课程背景】Course Background

在当今竞争激烈的商业环境中，有效的沟通和出色的演讲表达能力对于企业的成功至关重要。无论是员工、高管还是CEO，都需要在不同场合准确、清晰且有影响力地传达自己的想法和信息。

对于员工来说，良好的演讲与表达能力能帮助他们在团队会议中更好地阐述自己的工作成果和观点，提升自身在团队中的影响力，促进与同事间的协作。例如，在项目汇报中，能够条理清晰地说明项目进展、遇到的问题及解决方案，有助于获得团队成员的支持和资源。同时，这也为他们的职业发展打下坚实基础，增加在内部晋升等方面的竞争力。

对于高管而言，他们需要在公司内部的战略会议、业务讨论等场合中，精准地传达决策思路和业务方向，以引导团队朝着正确的目标前进。面对复杂的业务情况和众多的利益相关者，高管的演讲表达能力直接关系到团队的执行力和对战略的理解程度。比如在激励团队应对挑战时，富有感染力的演讲可以激发员工的斗志和创新精神。

而对于CEO来说，演讲与表达更是企业对外形象塑造和业务拓展的关键环节。在投资者会议、行业峰会等场合，CEO需要通过精彩的演讲吸引投资、拓展合作机会以及提升企业的品牌知名度。他们的话语不仅代表个人，更代表着整个企业的愿景和价值观。例如，在向投资者介绍公司的发展前景和竞争优势时，清晰、自信且富有说服力的表达能够增强投资者的信心。

综上所述，开展《职场高效演讲与表达》课程，能够全面提升企业不同层级人员的沟通能力，促进企业内部的高效运作和对外的良好形象塑造，从而在激烈的市场竞争中取得优势。

In today's competitive business environment, effective communication and excellent presentation skills are critical to the success of a business. Employees, executives, and ceos all need to communicate their ideas and messages accurately, clearly, and with impact in different Settings.

For employees, good presentation and expression skills can help them better explain their work results and opinions in team meetings, enhance their influence in the team, and promote collaboration with colleagues. For example, in a project report, being able to clearly explain the progress of the project, the problems encountered, and the solutions will help to obtain support and resources from team members. At the same time, it also lays a solid foundation for their career development and increases their competitiveness in internal promotion and other aspects.

For executives, they need to accurately communicate decision-making ideas and business direction in internal strategy meetings, business discussions and other occasions to guide the team towards the right goal. In the face of complex business situations and numerous stakeholders, the executive's presentation ability is directly related to the team's execution and understanding of strategy. For example, when motivating a team to tackle a challenge, a powerful speech can inspire employees to fight and innovate.

For ceos, speech and expression are the key links of external image building and business expansion. At investor conferences, industry summits, and other events, ceos need to use good speeches to attract investment, expand partnership opportunities, and enhance brand awareness. Their words not only represent the individual, but also represent the vision and values of the entire company. For example, when presenting a company's prospects and competitive advantages to investors, a clear, confident and persuasive expression can enhance investor confidence.

To sum up, carrying out the course "Efficient Speech and Expression in the Workplace" can comprehensively improve the communication ability of employees at different levels of the enterprise, promote the efficient operation of the enterprise inside and the good image building of the enterprise outside, so as to gain advantages in the fierce market competition.

【课程收益】Course Benefits

1、 了解如何提高自信  How can you improve your confidence

2、 了解如何克服紧张  Know how to overcome tension

3、 掌握如何做精彩开场白  Master how to make a wonderful opening

4、 掌握如何表达有重点和逻辑不跑题 Master how to express with focus and logic without going off topic

5、 了解对同事/老板/客户，讲话要注意什么 What should you pay attention to when speaking to colleagues/bosses/customers

6、 掌握如何目光抓住全场，表情锁定观众 Know how to be eyes seize the whole audience, expression lock the audience

7、 掌握如何擅用肢体语言给演讲加分 Know how to use your body language to give your speech a boost

8、 掌握不同演讲场景注意事项 Precautions for different speech scenarios

【课程特色】Course Features

易学易懂，强互动，风趣幽默，实战案例多，干货没有废话

Easy to learn and understand, strong interaction, humor, actual combat cases, no nonsense

【课程大纲】Course Outline

第一天 First day

一、认识自我，提高自信。读懂自己，增强自信，让讲话更丰富表现力和感染力（1.5小时）

Know yourself and improve your self-confidence。Understand yourself, enhance self-confidence, make speech more expressive and appealing

1、了解自己，六大问题映射真实性格 Six questions reflect true character

（1）别人对你的第一印象是什么 What's the first impression people have of you

（2）你童年最大的恐惧是什么   What was your greatest childhood fear

（3）你性格上最大的优点是什么 What is your greatest strength in character

（4）别人身上有什么特点是你非常欣赏而自己却不喜欢的  What characteristics do you admire so much in others that you don't

（5）你性格中的什么特质总是让你陷入麻烦 What trait in your personality has always gotten you into trouble

（6）你最不喜欢别人的哪一种性格特征 What personality trait do you particularly dislike in others

2、提升自信的四个好方法  Four great ways to boost your confidence

（1）选择第一排座位 Choose the first row of seats

（2）练习直视别人的眼睛 Practice looking people in the eye

（3）经常在公共场合讲话  Speak in public often

（4）走得快，经常开怀大笑 Walk fast and big laugh often

一、 如何克服紧张 （0.5小时）  How to Overcome nervousness

1. 1、相信自己，不要惊慌，不要太在意别人对你的看法  Trust yourself and don’t be panic, don’t care too much about others’ view on you

2. 2、熟悉一切——材料/会场/PPT/麦克风等 Familiarize yourself with everything --material/meeting place/PPT/microphone etc

3. 3、深呼吸，告诉自己这是最好的  Deep breathe and Tell yourself it's the best in mind thousand times

4. 三、如何做一个精彩的开场白 （0.5小时）   How to make a good opening

5. 1、如何通过简单有趣的自我介绍快速吸引人

6. How to quickly attract people with a simple and interesting introduction

7. （1）5W法 5W

（1） 说故事法 Story telling

1. 四、把握重点，表达有逻辑 （0.5小时）Grasp the key points and express logically

2. 避免跑题不聚焦Avoid going off topic

1、 回答问题 REPLY：“ARE法则(rules)”

2、 汇报工作 Report：“PREP” rules

1. 案例：PREP使用实例    PREP USAGE EXAMPLE

一、 对同事/老板/客户，讲话要注意什么 （3小时）  What should I pay attention to when speaking to colleagues/bosses/clients

1、 和同事沟通 To College

1. 2、和老板/领导沟通 To Boss/Leader

2. （1）简单直接，越直接越好，不要绕弯子，老板有丰富的辨别的能力，两点之间，直线最短。

3. Simple and direct, the more direct the better, do not go around, the boss has a rich ability to distinguish, between two points, the shortest straight line.

4. （2）不要离领导太远，不要觉得只管做事，不找领导沟通进度 Do not be too far away from the leader, do not feel that you can only do things, do not find the leader to communicate progress

5. （3）不要让领导做填空题，要做选择题 Do not let the leader to fill in the blank, to do multiple choice questions

6. （4）同一个错误不要出现两次 Don't make the same mistake twice

7. （5）领导布置任务时候，重复复述确认任务 When the leader assigns tasks, repeat and confirm the tasks

8. （6）不要大会上当场挑战领导的权威 Do not challenge the authority of the leader on the spot at the meeting

9. （7）最重要，领导都是要“结果”！！Most importantly, leaders are to "results"!

10. 案例：实操具体沟通案例

11. 3、和客户沟通  To Client

12. （1）为什么人要有两个耳朵，两个眼睛，却只有一个嘴巴？

13. 面对客户，更多需要“多听”“多看”“少讲”

14. Why do people have two ears, two eyes, but only one mouth?

15. In the face of customers, more needs"listen more", "see more", "speak less"

16. （2）客户最重要知道的信息，不是这个产品好不好，是这个产品对他来说，有什么价值？可以提供的价值越高越好，需要支付的费用越低越好

17. The most important information for the customer to know is not whether the product is good or not, but what is the value of the product to him?The higher the value you can provide, the lower the fees he has to pay, the better

18. 案例：实操具体沟通案例

19. 第二天：Second Day

20. 六、目光抓住全场，表情锁定观众（1.5小时） Eyes and expressions fixed on the audience

21. 1、如何眼神说话   How to talk with your eyes

22. （1）雨露均沾  Eyes take care of everyone

23. （2）倒三角模型  Inverted triangle model：Two Eyes and nose to and fro

24. （3）50/70原则  50/70 rules：50% to go，70% to get

25. （4）2个不要原则  2 Don’t Rules：Don’t be too much over 80%，Don’t be too less than 30%

26. 2、如何练习眼神：How to Practice Eyes Contact

27. （1）闭眼在缓缓睁眼，缓缓聚焦  Close eyes slowly open eyes, slowly focus

28. （2）多揣摩情绪，加入情绪在眼神当中 Look for the emotion and put it in your eyes

29. （3）眼睛配合说话内容的节奏和卡点 The eyes match the rhythm and timing of the speech

30. （4）眼神要坚定，不能游离，游离给人卑微和猥琐的感觉

31. The eyes should be firm, can not be away, otherwise give people lowly and indecent feeling

32. （5）眼神要温和，不能太过生猛，因为会给人威胁和不安

33. Keep your eyes gentle and not too fierce, as they can be threatening and uncomfortable

34. （6）眼神不要闪躲，不要忽略 Don't dodge your eyes, don't ignore them

35. （7）眼神不要向上抬头过高，也不要低头看地上

36. Don't look too high up, and don't look down at the ground

37. 七、让你的身体说话（0.5小时） Let your body talk

38. 1、擅用肢体语言给演讲加分 Good use of body language

39. （1）对话=7%语言+30%说话方式+63%身体语言（肢体/眼神/动作/穿着等）

40. Conversation =7% language +30% speech style +63% body language (body/eyes/movements/clothes, etc.)

41. （2）发现对方的身体语言奥秘：Discover your partner's body language:

42. 2、演讲手势举例：七个重要手势运用

43. Speech gestures for example: seven important gestures to use

44. 八、不同演讲场景分析（2小时） Analysis of real different speech scenes

45. 1、内部会议  internal meetings

46. 2、线上会议  online meetings

47. 3、公司会议的一些经典词句 Some classic phrases from company meetings

48. 九、分组练习实操和点评（2小时）

49. 1、每人2分钟演讲内容介绍同事  Practice in groups: 2 minutes for each speaker  to introduce your colleges

1、 每人3分钟演讲内容群体面试  Practice in groups: 2 minutes for each speaker  for group interview

2、 线上直播演讲 Live streaming speech

1. 4、客户答谢会：customer appreciation meeting

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